Blitz Marketing Group – Web Designer’s Guide

From a search engine point of view, the perfect webpage has no graphics, no scripting, no tables…etc but just a lot of normal, plain readable text. You can just take it that plain text is the food for search engine spiders. Therefore, the more text you have, the more you will keep the spiders happy. However, from the design point of view, such pages are very boring but the fact is that everyone is more interested in keeping the spiders rather than us happy. The argument is that if search engine spiders cannot find your site, no one will. Based on this philosophy, we witnessed the fall of flash and sites with strong graphics over the years. Many sites that utilized heavy graphics where no longer found. Web developers become happy because they have an excuse to create less impressive websites… The question is can we make both the saerch engine spiders and us happy? The answer is definitely a “Yes” provided that web designers can follow certain rules when designing web pages. They need to step out of their comfort zone and learn abit more about new web technologies. I strongly suggest you to visit BlitzMarketingGroup to learn more about this.

Domain Name and URL Naming Convention
Having a proper domain and url name is quite often neglected. Many search engines actually put some weightage in the way you name your domain or url files. You will definitely want to include some juicy words in your naming convention. For example, if you site is about website critics and your url is http://www.sitecritic.com, this will definitely be better than a domain like http://www.bluecatfish.com. The same principle goes for hyperlinks. If you have 2 words as key words, you can use an underscore “_” or dash “-” to separate them.

Title
Do not fool around when writing the title. From my experience, this is the most important part of your webpage. Many designers like to put special characters such as ” * “,” | “, ” : ” or ” [ ] ” in the title to make it look unique. If you really want to make your webpage special, I advise you to do it else where such as in the body of the HTML document. You should include your keywords in your title. Like the previous example, if your web site focuses on website reviews, make sure you have the words “Website Reviews” somewhere in the title. Noticed that “WebsiteReviews” is not the same as “Website Reviews”. Spacing is important.

When writing the title, try not to write more than 8 words. There are no hard and fast rules on that but the fact is that more does not mean good. In fact, the more you write, the more your keyword density will be diminished. If you keep repeating the same keyword in the title, search engines will see your site as spam and you will be dead in no time. For example, a title like “Sitecritic Web Reviews” is much better than “Sitecritic Web Reviews, Internet Marketing, Web Design Ideas, Internet Directories, Budget Web Hosting, Melbourne”. I will have to stress again, do not fool around with your title.

Meta-Description
After the title tag is the meta description tag. Many people argued that meta description is no longer important. Based on my experience, they are still relevant in SEO rankings especially if your website is new. The principle in writing the meta description tag is the same as the title. The only difference is that you want explain abit more about the services that you provide in a friendlier format. You will also want to include your keywords in the meta description.

Menu, Content and Links
You should not use any javascript menus that hid the urls. Many javascript menus are fancy but actually not SEO friendly. What ever technique you are using to create the menus, make sure that the “a href” tag is visible. You might also want to include a variation of the keywords in the menus, links or text. Like the previous example, if your keyword is “Web Site Reviews”, you might not want to use the same word over and over again. You can vary it by using “Professional Web Reviews, Reviews of Websites, Site Reviews…etc”. Varying the keywords makes your content more interesting and is good for SEO as well.

When writing the contents, try to put the keywords in different areas of the document. Use tags like “b” or “h2” to make the keywords stand out. Avoid urls that say “click here” or “view”. Though often used, they are not advisable for SEO purposes. Text links are stonger than image links. It is therefore not advisable to use images as the main navigation menu throughout the website. If you would like to incorporate images in the user navigation experience, you might want to consider separating the text from the images. This can be achieved easily using CSS or the background image option in the table or td tag.